Hi, I'm Yukie Liao Teramachi. I'm Japanese but I lived in Los Angeles, CA in the USA for 10 years. I'm the wife of a Taiwanese American and a mother of two curious and active boys.
I started my career as a writer when I was in college. I worked as an assistant writer for a Japanese fashion magazine, JJ. During my two years of experience at JJ, I covered street fashionists in Tokyo and Seoul and learned about the process of magazine production.
After my graduation from Keio University, I started working as a merchandiser and doing public relations for RESCUE SQUAD & FIREFIGHTERS( current HIKESHI Spirit), a Japanese men's casual brand in Harajuku. Through this experience, my eyes were opened to the many aspects of the fashion industry and manufacturing of apparel. In 2003, I decided to pursue my fashion business career and further my education in fashion marketing and moved to Los Angeles.
I graduated from the Fashion Institute of Design and Merchandising (FIDM) in one year with a focus on fashion marketing. Shortly after graduation, I began working for a showroom and an exporter. In 2005, I opened my own showroom, FUNTRAP, in the California Market Center, and started representing Japanese brands including SMO, MIZRA, SCOLAR, etc.
Around the same time I launched FUNTRAP, I began writing articles about California fashion and lifestyle for Japanese fashion magazines and online media. JJ contacted me to provide media coverage in the US as a coordinator and since then, I've worked for many fashions, lifestyle, and culture publications. I have also produced catalog magazines for Japanese apparel chains and I have experience in casting for fashion photography.
In 2013, my husband and I decided to move from Los Angeles to Tokyo. Since then, my work takes me back and forth between Japan and the US.
Because of my close physical and emotional bond with Taiwan, I write about Taiwanese culture, business and fashion as well.
I've devoted my life to being a POSITIVE communicator between artists and audience and to facilitating communication between entrepreneurs and customers. In my quest to be a better communicator, I am always learning about, and connecting with, people. It seems we all need clear and more frequent communication and connection, now more than ever.
I'm also planning to open the educational program, ELMER SCHOOL, in Tsuru city, Yamanashi in 2022. The purpose of this afternoon program is to provide more project-based learning experiences for Japanese pre-teens to find and pursue their passion and love. If children can become better communicators through their "passion and love," they will surely grow up to become bridges between Japan and the world.
I'm looking forward to working with you!